Cookie Policy
Last updated: 22 April 2026
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They help the site remember your preferences and understand how you use it. Cookies are used by almost every website and do not harm your device.
2. How we use cookies
Other Me (operated by Pop Hasta Labs Ltd) groups cookies into three categories. You can accept all, reject non-essential, or choose per category via the cookie banner. Your choice is stored for 365 days and applied across pophastalabs.com and otherme.pophastalabs.com.
2.1 Strictly necessary cookies (always set)
These cookies are essential for the website to work properly. They enable core features like logging in, keeping your session secure, and protecting against cross-site request forgery (CSRF). You cannot opt out of these cookies because the site would not function without them.
| Cookie | Purpose | Duration |
|---|---|---|
| sessionid | Django session — authentication and CSRF protection | Browser session or 14 days |
| csrftoken | CSRF protection | 1 year |
| otherme_cookie_consent | Records your overall cookie choice (accepted, essential, or custom) so we do not ask again | 1 year |
| otherme_consent_analytics | Records whether you have granted analytics consent (granted or denied) | 1 year |
| otherme_consent_marketing | Records whether you have granted marketing consent (granted or denied) | 1 year |
| messages | Stores temporary notification messages (e.g. "Saved successfully") | Session |
2.2 Analytics cookies (optional — only set after you grant analytics consent)
These cookies help us understand how visitors use the site so we can improve it. We never send your name, email address, phone number, or any other directly identifying information to analytics providers. We use Google Consent Mode v2 so that analytics stays disabled until you grant consent.
| Cookie | Purpose | Duration | Details |
|---|---|---|---|
| _ga | Google Analytics 4 — distinguishes unique visitors | 2 years | Third-party (Google) |
| _ga_<container_id> | Google Analytics 4 — maintains session state | 2 years | Third-party (Google) |
| _om_sid | Session identifier for our first-party analytics (stored in sessionStorage, not an HTTP cookie) | Browser tab session | First-party |
2.3 Marketing cookies (optional — only set after you grant marketing consent)
These cookies credit partners who refer you to the site and support future advertising and remarketing. Marketing cookies are off by default; they are only set after you explicitly grant marketing consent.
| Cookie | Purpose | Duration | Details |
|---|---|---|---|
| partner_ref | Tracks which partner referred you so the partner is credited for introducing you (90-day first-touch attribution window) | 90 days | First-party, HttpOnly |
Session storage (not cookies)
Disclosed for transparency: the following data is stored server-side in your Django session and does not place any additional client-side tracking on your device.
| Key | Purpose | Details |
|---|---|---|
| partner_ref | Same purpose as the partner_ref cookie — ensures the referring partner is credited. Stored server-side so it works even if you have not granted marketing consent. | Server-side session only; no additional client-side tracking |
3. Third-party cookies
We do not sell your data to third parties. If we use any third-party services (such as analytics or payment processing), those services may set their own cookies. We have no control over these cookies. Please refer to the relevant third party's privacy policy for more information.
4. How to control cookies
You can control and manage cookies in several ways:
- Cookie banner — When you first visit our site you can choose "Accept all", "Essential only", or "Customise" to pick each category individually.
- Change your choice later — Open your browser console on any page on our site and run
window.othermeCookieConsent.reset()to clear your choice; the banner will reappear on the next page load. We are rolling out a dedicated "Cookie settings" link in the footer shortly. - Browser settings — Most browsers let you block or delete cookies. Check your browser's help section for instructions.
Please note that blocking strictly necessary cookies will prevent the website from working properly.
5. UK PECR compliance
This cookie policy complies with the UK Privacy and Electronic Communications Regulations (PECR) and the UK General Data Protection Regulation (UK GDPR). We only set non-essential cookies with your consent.
6. Changes to this policy
We may update this cookie policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to check this page periodically.
7. Contact us
If you have any questions about our use of cookies, please contact us:
- Email: privacy@pophastalabs.com
- Company: Pop Hasta Labs Ltd
- Companies House Number: 16742039