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Flows · free with CRM

Capture, schedule,
automate — in one place.

Forms with logic and payments, booking pages, routing forms, and a natural-language automation builder — the whole capture-to-action funnel, governed and included free for CRM customers.

✓ Forms + payments✓ Booking pages✓ NL automation builder
Automation builder
“When a form is submitted, create a CRM lead and book a call.”
FormCRM leadBooking

Three tools, one funnel.

Forms

Conditional logic, file uploads, payments and save-and-resume. Embed anywhere, governed capture.

📅

Scheduling

Booking pages, round-robin and routing forms that qualify then book the right person.

Automation

Describe it in plain English; the builder wires the steps. Templates for common practice flows.

Forms that do the work

Capture more than a name
and an email.

A Flows form is a real intake tool, not a contact box. Branch the questions on the answers, collect documents up front, take a deposit at submit time — and let the client come back to a half-finished form without losing a thing.

  • Conditional logic — show or skip whole sections based on earlier answers, so a sole trader and a limited company never see the same questionnaire.
  • File uploads at capture — ask for ID, statements or contracts in the same step, governed from the first field.
  • Payments built in — collect a deposit or fixed fee through Revolut as part of submission, no separate checkout.
  • Save-and-resume — long onboarding forms can be paused and finished later without re-keying.
  • Embed anywhere — drop a form on your own site or share a hosted link; submissions land in the same governed funnel.
New client intake
STEP 2 OF 4 · BUSINESS TYPE
Limited company
Upload latest accounts VAT registered?
✓ Deposit £150 save & resume on
Scheduling & booking

Qualify first,
then book the right person.

Share a booking page that respects availability, or put a routing form in front of it so each enquiry is sent to the partner, adviser or team that should actually handle it — no triage inbox in between.

  • Booking pages — clients pick a slot that matches real availability.
  • Round-robin — spread bookings evenly across a team instead of one person carrying them all.
  • Routing forms — ask a few qualifying questions, then book against the right person automatically.
  • One funnel — every booking and submission feeds the same governed pipeline as your forms.
Routing form → booking
“What do you need help with?”
Tax returnBook with Priya
MortgageRound-robin: advisers
Governed capture

Every submission, governed
from the first field.

Form data is tokenised on capture, so PII is protected before it ever reaches an automation or model. Runs are audited and metered; nothing fires outside the actions you allow.

1

Tokenise on capture

PII protected the moment a form is submitted.

2

Scoped automations

Actions limited to what you permit; metered runs.

3

Audited end-to-end

Every step recorded and reversible.

Automation in plain English

Describe the flow.
The builder wires the steps.

You don’t draw nodes on a canvas. Type what should happen — the natural-language builder assembles the steps, and you confirm before anything runs. Start from a template for a common practice flow, or write your own.

New client

“When the intake form is submitted, create a CRM lead and send a booking link.”

FormCRM leadBooking
Deposit taken

“When a deposit is paid, raise a quote in CRM and notify the owner.”

PaymentCRM quoteNotify owner
Support

“When the contact form mentions a problem, open a ticket and route it.”

FormTicketRoute to team
Booking made

“When a call is booked, create the CRM contact and add a prep task.”

BookingCRM contactTask
Documents in

“When files are uploaded, attach them to the matter and flag for review.”

UploadAttach to matterFlag
Qualified lead

“When a routing form qualifies a lead, assign an owner round-robin.”

Routing formQualifyAssign owner

Examples are illustrative. Build your own in plain English, or start from a template.

How a flow runs

From a single field to a finished action.

1

Capture

Someone submits a form or books a slot. PII is tokenised the moment it lands.

2

Qualify & route

Conditional logic and routing forms send the enquiry to the right person or team.

3

Automate

Your plain-English automation fires the steps you allowed — create a lead, raise a quote, open a ticket, add a task.

4

Hand off & audit

The record lands in CRM, Live Chat or Ticketing, and every step is recorded and reversible.

Feeds into

A Flow doesn’t end at submit. It hands straight to the rest of your workspace.

Henderson Ltdclient_4821 🔒

The automation sees client_4821; your team sees the real name. Tokenisation is reversible only for people with access.

Free with CRM

Most builders charge per form,
per booking and per “task”.

Flows is included at no extra per-seat cost for CRM customers. There’s no separate forms tool to buy, no booking add-on, and no per-task automation bill — only heavy automation runs are metered. HR-lite is included on the same terms.

FORMS
Included
BOOKING PAGES
Included
AUTOMATION
Included*

*Only heavy automation runs are metered. Pricing is per seat — see the pricing page for current numbers.

One governed funnel

Stop stitching a form tool to a calendar to a Zap.

Capture, schedule and automate live in the same governed workspace as your CRM, email, chat and tickets — tokenised on capture, audited end-to-end, and free with CRM.

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